Some Charter schools are doing a great job at marketing themselves to prospective students/families. But many are not.
Charter schools have an excellent opportunity to tell their story because they were created to provide families with another choice. For families who feel traditional public school is not the right fit for their child, charter schools could be a great fit. But in some cases, this can be a harder “sell” to families because of location, support services, and other reasons. Which means it’s more important than ever to tell your school’s story in a compelling way to future and even current families.
Even before the “COVID Era,” many charter schools were already experiencing declining enrollment. Families who delayed kindergarten starts, home schooled or switched to virtual school meant lost revenue for schools. Not to mention declining birth rates in many parts of the U.S. In the post-COVID world, experts predict a continued and increased enrollment decline for schools, which will create a devastating downward spiral impacting every part of education, including:
Your role as a school leader is to acknowledge this new reality and change the way you run your business (yes, your BUSINESS).
At ThinK-12, we use our decades of experience in Higher Ed marketing and technology to create strong brands and incredible user experiences for K-12 schools and districts. This drives enrollment, which drives school revenue, and that affects every facet of educational success for your school.
Every school has a great story to tell. If they don’t know what it is, we uncover it. Or create it. And then create comprehensive plans to promote it. With interactive tools to engage new and current families.
Because it’s more important than ever that Charter schools take control of their future by taking control of their enrollment.
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