ThinK-12 Families™

for Charter Schools

Some Charter schools are doing a great job at marketing themselves to prospective students/families. But many are not.

Charter schools have an excellent opportunity to tell their story because they were created to provide families with another choice. For families who feel traditional public school is not the right fit for their child, charter schools could be a great fit. But in some cases, this can be a harder “sell” to families because of location, support services, and other reasons. Which means it’s more important than ever to tell your school’s story in a compelling way to future and even current families.

Even before the “COVID Era,” many charter schools were already experiencing declining enrollment. Families who delayed kindergarten starts, home schooled or switched to virtual school meant lost revenue for schools. Not to mention declining birth rates in many parts of the U.S. In the post-COVID world, experts predict a continued and increased enrollment decline for schools, which will create a devastating downward spiral impacting every part of education, including:

Student academic and non-academic resources

Building infrastructure

Mental health services

Extra-curricular activities/Sports

Graduation rates

Shortage of teachers, their quality, training and pay rates

School technology investment

Shortage of teachers, their quality, training and pay rates

College and career planning


Unless we change the trend

While there are many variables to improving education, it all starts with driving and protecting student enrollment. School revenue impacts everything, and its connection to enrollment is the only constant. Today, Charter School Leaders have the power to stabilize and even grow their enrollment, leading to greater revenue and improved services they are able to provide to their students.
At ThinK-12, we believe schools must change the way they view themselves before they can change the way students and families view them. It’s time for a world where schools market themselves the way colleges and universities have done for a hundred years. Today, educational opportunities are global, not local. More and more families are realizing they now have other- and in some cases- better options.

Your role as a school leader is to acknowledge this new reality and change the way you run your business (yes, your BUSINESS).

“I teach future district and school leaders the two most important factors in running successful schools: Enrollment and Retention of future and Current families and Recruitment and Retention of future and current staff is in your control and must be managed.”
Dr. Joanne Harrison
Former Deputy Superintendent School Board of Broward County

Charter School Enrollment is at a tipping point.

And that’s where the team at ThinK-12 comes in. For more than 20 years, we have worked with thousands of colleges and universities to help them create and market their brand to students and families. And now we’re bringing that experience to K-12.
For both K-12 and Higher Ed, revenue drives success and enrollment drives revenue. It’s time K-12 schools and districts used marketing strategies and tools to attract families to their brand. Yes. Their BRAND.

At ThinK-12, we use our decades of experience in Higher Ed marketing and technology to create strong brands and incredible user experiences for K-12 schools and districts. This drives enrollment, which drives school revenue, and that affects every facet of educational success for your school.

Every school has a great story to tell. If they don’t know what it is, we uncover it. Or create it. And then create comprehensive plans to promote it. With interactive tools to engage new and current families.

Why now?

Because it’s more important than ever that Charter schools take control of their future by taking control of their enrollment.

ThinK-12 Families is a revolutionary approach to driving enrollment and retention for independent schools. It’s a web and mobile solution that supercharges school websites and communication with richer experiences for prospective and current families.