Unless We Change the Trend
While there are many variables to improving education, it all starts with driving and protecting student enrollment. School funding impacts everything, and its connection to enrollment is the only constant. Today, District and School Leaders have the power to stabilize and even grow their enrollment, leading to higher and more predictable funding.
At ThinK-12, we believe schools and districts must change the way they view themselves before they can change the way students and families view them. It’s time for a world where schools and districts market themselves the way colleges and universities have done for a hundred years. Most public schools and districts feel they don’t need to market themselves similarly to college enrollment strategies because they have a ‘built-in” customer base. This is a dangerous position to take. Today, educational opportunities are global, not local. Parents have already demonstrated this by opting for private school enrollment, virtual, or homeschooling even though the public school is a mile from their home.