Enrollment Drives Revenue…and Everything Else

Mother with son and daughter on steps in front of the school

Enrollment is a critical factor that drives the success of K-12 schools. Without sufficient enrollment, schools cannot generate the revenue they need to provide quality education, resources, and facilities for their students. In this blog post, we will explore how K-12 enrollment drives revenue and how revenue drives everything that schools can do. Enrollment Drives […]

Administrators’ Support of Culturally-Sensitive Practices

Parents and young girl talking with teacher

In today’s world, where we are increasingly aware of the importance of diversity and inclusivity, it is vital that school leaders take initiative in support of culturally-sensitive practices in schools. Culturally-sensitive practices are approaches that take into account the diverse backgrounds and experiences of students and families and seek to create an inclusive and respectful […]

Universal Prekindergarten: Impact on Enrollment

Preschool classroom; teacher helping a group of students with shape puzzles

Universal prekindergarten programs are being established in many parts of the country, providing early childhood education to all children regardless of socioeconomic background. This initiative has impacted students positively, particularly in elementary school attendance. Elementary schools have the opportunity to take advantage of the increasing number of these programs to actively recruit families into their […]

How to Market Your Private School

Exterior of two-story school building

With declining enrollment in schools across the country, many school leaders recognize that hard times are ahead unless they take a new approach to recruiting and retaining students and families. Parents have more choices than ever when selecting a school for their children, making the education market increasingly competitive. Yet very few schools have experience marketing […]

How to Market a Public School

Exterior of brick school building with grass and flowering trees in front

With declining enrollment in schools across the country, many school leaders recognize that hard times are ahead unless they take a new approach to recruiting and retaining students and families. Parents have more choices than ever when selecting a school for their children, making the education market increasingly competitive. Yet very few schools have experience […]

How to Market Your Charter School

Exterior of a school building

With declining enrollment in schools across the country, many school leaders recognize that hard times are ahead unless they take a new approach to recruiting and retaining students and families. Parents have more choices than ever when selecting a school for their children, making the education market increasingly competitive. Yet very few schools have experience […]

Q&A Videos: Why Do I Need Them?

Q&A Video showing teen in front of a computer

You’re sitting on the sidelines cheering on your child’s soccer team when another parent strikes up a conversation with you. Before long, they ask where you work. When you tell them the name of your school, their response won’t be dictated by any of the metrics the district and state use to evaluate the education […]

School Marketing Ideas to Help Increase Enrollment

Parents today have more options than ever when it comes to deciding which school to enroll their children in. The most important factor driving enrollment is family engagement. So how exactly do you keep families engaged? By incorporating the four below tools into your marketing strategy. 1. Add a Chat Feature to Your School’s Website […]

10 Tips for Improving Your School’s Customer Service

Man and woman shaking hands

Most school leaders aren’t accustomed to thinking about customer service. After all, parents have traditionally enrolled children in their community public schools and “got what they got” in terms of customer service. But with school choice options more prevalent than ever, leaders of all schools must now compete to recruit and retain students and families, […]

You’re Losing Millions! It’s Time to Think Differently

Rows of empty desks

Regardless of the type of school a student attends, their attendance is tied to funding. Whether tuition, grants, scholarships, or funds from State or Federal resources, each student attending school brings increased financial resources to your school or district. From Florida to California and New York to Texas, schools are experiencing declining enrollment and, with […]

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