Some families will attend a school because they know other families there. Some families stay at a school for the very same reason. One thing is for certain; schools are for families, not just kids. And giving families the ability to connect and network with each other is a service your school should provide because connected families drive enrollment and retention. Schools already know this as a fact- they’ve been using PTAs, parent conferences, and family events for years to [try to] drive deeper family connections to their school.
Today, the family experience can be taken to the next level through technology, meeting families in the digital world. The ThinK-12 Family Network is a private community that allows your families to connect and engage, strengthening their bond with your school. Simple things like enabling parent connections can deepen confidence in and support of your school. “Customer Communities” are everywhere… except in schools. It’s time that changed.
