The Unintended Consequences of School Choice
School choice has been a central aspect of educational policy aimed at empowering parents and students by providing alternatives within their district. The objective was to showcase a range of options, but this freedom inadvertently steered families to consider alternatives outside the district, leading to a notable migration towards charter and private schools. This blog […]
Why School Boards Need to Prioritize Enrollment
Enrollment is a crucial factor in the success of any K-12 school district. It is the lifeblood of the institution, and it affects everything from the financial viability of the school to the educational and personal development of its students. As such, it is vital that school boards prioritize enrollment in their decision-making processes. In […]
How Family Engagement Improves Enrollment
As school administrators across the country grapple with declining enrollment numbers, many are looking for new solutions to address the issue. While there are a multitude of factors that contribute to declining enrollment, one area that has received increased attention in recent years is family engagement. Building strong partnerships with families improves enrollment and boosts […]
Marketing to Families
Marketing has become a significant component of K-12 schools’ strategies to attract and retain students. With the rise of competition among schools and the increasing number of education options available to families, schools must differentiate themselves and promote their offerings. However, there are costs associated with marketing, and schools may wonder if the return on […]
Enrollment Drives Revenue…and Everything Else
Enrollment is a critical factor that drives the success of K-12 schools. Without sufficient enrollment, schools cannot generate the revenue they need to provide quality education, resources, and facilities for their students. In this blog post, we will explore how K-12 enrollment drives revenue and how revenue drives everything that schools can do. Enrollment Drives […]
How Lessons Learned in Higher Ed Help K-12 Schools
High school students and their families today are inundated with emails, texts, and snail mail all sent with one intention: recruitment. As soon as students start taking standardized tests like the PSAT, ACT, SAT, or CLT, colleges and universities begin their marketing campaigns. The ThinK-12 team learned a lot from our work with institutions of […]
Universal Prekindergarten: Impact on Enrollment
Universal prekindergarten programs are being established in many parts of the country, providing early childhood education to all children regardless of socioeconomic background. This initiative has impacted students positively, particularly in elementary school attendance. Elementary schools have the opportunity to take advantage of the increasing number of these programs to actively recruit families into their […]
Resolutions for Your School
A new year is upon us. For many, that means New Year’s Resolutions. Perhaps you resolved to spend more time with family, to take that long-desired vacation, to exercise, or to eat healthier. As you reflect on the past year and look ahead to the next, don’t forget to make resolutions for your school, too. […]
How to Market Your Private School
With declining enrollment in schools across the country, many school leaders recognize that hard times are ahead unless they take a new approach to recruiting and retaining students and families. Parents have more choices than ever when selecting a school for their children, making the education market increasingly competitive. Yet very few schools have experience marketing […]
How to Market a Public School
With declining enrollment in schools across the country, many school leaders recognize that hard times are ahead unless they take a new approach to recruiting and retaining students and families. Parents have more choices than ever when selecting a school for their children, making the education market increasingly competitive. Yet very few schools have experience […]
