Enrollment Drives Revenue…and Everything Else
Enrollment is a critical factor that drives the success of K-12 schools. Without sufficient enrollment, schools cannot generate the revenue they need to provide quality education, resources, and facilities for their students. In this blog post, we will explore how K-12 enrollment drives revenue and how revenue drives everything that schools can do. Enrollment Drives […]
How Lessons Learned in Higher Ed Help K-12 Schools
High school students and their families today are inundated with emails, texts, and snail mail all sent with one intention: recruitment. As soon as students start taking standardized tests like the PSAT, ACT, SAT, or CLT, colleges and universities begin their marketing campaigns. The ThinK-12 team learned a lot from our work with institutions of […]
Universal Prekindergarten: Impact on Enrollment
Universal prekindergarten programs are being established in many parts of the country, providing early childhood education to all children regardless of socioeconomic background. This initiative has impacted students positively, particularly in elementary school attendance. Elementary schools have the opportunity to take advantage of the increasing number of these programs to actively recruit families into their […]
Resolutions for Your School
A new year is upon us. For many, that means New Year’s Resolutions. Perhaps you resolved to spend more time with family, to take that long-desired vacation, to exercise, or to eat healthier. As you reflect on the past year and look ahead to the next, don’t forget to make resolutions for your school, too. […]
How to Market Your Private School
With declining enrollment in schools across the country, many school leaders recognize that hard times are ahead unless they take a new approach to recruiting and retaining students and families. Parents have more choices than ever when selecting a school for their children, making the education market increasingly competitive. Yet very few schools have experience marketing […]
How to Market a Public School
With declining enrollment in schools across the country, many school leaders recognize that hard times are ahead unless they take a new approach to recruiting and retaining students and families. Parents have more choices than ever when selecting a school for their children, making the education market increasingly competitive. Yet very few schools have experience […]
How to Market Your Charter School
With declining enrollment in schools across the country, many school leaders recognize that hard times are ahead unless they take a new approach to recruiting and retaining students and families. Parents have more choices than ever when selecting a school for their children, making the education market increasingly competitive. Yet very few schools have experience […]
Family Engagement for Enrollment and Retention
Educators have long known that increased family engagement results in increased student achievement, fewer disciplinary issues, and higher quality parent-teacher relationships. But the benefits don’t stop there. As schools throughout the country experience declining enrollment and struggle to retain existing students and families, strategic family engagement is emerging as one way to address this challenge. […]
Q&A Videos: Why Do I Need Them?
You’re sitting on the sidelines cheering on your child’s soccer team when another parent strikes up a conversation with you. Before long, they ask where you work. When you tell them the name of your school, their response won’t be dictated by any of the metrics the district and state use to evaluate the education […]
Why is Student Enrollment Dropping?
This week, the Department of Education released its latest report card on our nation’s schools (National Association of Educational Progress, 2022). It’s not good. Test scores are down. Attendance is down. Retention is down. It’s easy to blame the COVID-19 pandemic, and it’s an honest cause. But it’s not the only cause of these declines. Even […]
