The Unintended Consequences of School Choice

School building with "Public School" carved above the door

School choice has been a central aspect of educational policy aimed at empowering parents and students by providing alternatives within their district. The objective was to showcase a range of options, but this freedom inadvertently steered families to consider alternatives outside the district, leading to a notable migration towards charter and private schools. This blog […]

Supporting Family-School Collaboration with AI

Smiling woman using a laptop

In today’s fast-paced digital era, educational institutions are harnessing the power of artificial intelligence (AI) technology to improve communication and collaboration with families. Recognizing the vital role that parents and guardians play in a child’s education, schools are leveraging AI-driven solutions to bridge the gap between home and school. By implementing innovative tools and platforms, […]

What We Learned Working in Higher Ed… and How It Will Help K-12 Schools

Students attending a college class.

Marketing is a crucial component of any successful business or organization, and K-12 schools are no exception. However, many K-12 schools have not fully embraced marketing strategies the way institutions of higher ed have. By taking a page from the marketing playbook of colleges and universities, K-12 schools can reap significant benefits. In this blog […]

Recruiting and Retaining Teachers

Group of male and female teachers in a classroom

Recruiting and retaining teachers is a crucial aspect of any K-12 school’s success. In today’s competitive job market, it’s important to have strategies in place to attract and retain the best educators. Here are some tips for recruiting and retaining teachers in K-12 schools: Offer competitive salaries and benefits: Competitive salaries and benefits packages are […]

Why School Boards Need to Prioritize Enrollment

Group of teens sitting outside with laptops

Enrollment is a crucial factor in the success of any K-12 school district. It is the lifeblood of the institution, and it affects everything from the financial viability of the school to the educational and personal development of its students. As such, it is vital that school boards prioritize enrollment in their decision-making processes. In […]

Supporting Staff and Encouraging Engagement

Male teacher leading a group of students who are sitting on the floor in a circle

In order for a K-12 school to function at its best, it is important for both the students and staff to feel supported and engaged. Teachers and staff who are invested in their work tend to be more motivated, productive and committed to the success of their students. As a result, schools should prioritize supporting […]

Family Connection: A Necessary Practice

Mother and father reading to a young girl

Collaboration between schools and families is an essential component of a successful K-12 education. When parents are involved in their child’s education, the child is more likely to succeed academically, emotionally, and socially. However, sometimes there can be barriers that hinder collaboration and family connection, such as busy schedules, language barriers, and cultural differences. One […]

Enrollment Drives Revenue…and Everything Else

Mother with son and daughter on steps in front of the school

Enrollment is a critical factor that drives the success of K-12 schools. Without sufficient enrollment, schools cannot generate the revenue they need to provide quality education, resources, and facilities for their students. In this blog post, we will explore how K-12 enrollment drives revenue and how revenue drives everything that schools can do. Enrollment Drives […]

Administrators’ Support of Culturally-Sensitive Practices

Parents and young girl talking with teacher

In today’s world, where we are increasingly aware of the importance of diversity and inclusivity, it is vital that school leaders take initiative in support of culturally-sensitive practices in schools. Culturally-sensitive practices are approaches that take into account the diverse backgrounds and experiences of students and families and seek to create an inclusive and respectful […]

Universal Prekindergarten: Impact on Enrollment

Preschool classroom; teacher helping a group of students with shape puzzles

Universal prekindergarten programs are being established in many parts of the country, providing early childhood education to all children regardless of socioeconomic background. This initiative has impacted students positively, particularly in elementary school attendance. Elementary schools have the opportunity to take advantage of the increasing number of these programs to actively recruit families into their […]

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