Why is Student Enrollment Dropping?

Black and white photo of students walking away

This week, the Department of Education released its latest report card on our nation’s schools (National Association of Educational Progress, 2022). It’s not good. Test scores are down. Attendance is down. Retention is down. It’s easy to blame the COVID-19 pandemic, and it’s an honest cause. But it’s not the only cause of these declines. Even […]

What Keeps Families from Being Engaged?

Teacher meeting with student and his mother

Family engagement has many definitions. Generally, it’s the process caregivers take to be involved in their child’s life at various stages of development. Many social service organizations (federal, state, and private) approach family engagement as a collaborative process whereby families are “empowered” to help their children thrive. K-12 schools have often taken this traditional approach, […]

School Marketing Ideas to Help Increase Enrollment

Parents today have more options than ever when it comes to deciding which school to enroll their children in. The most important factor driving enrollment is family engagement. So how exactly do you keep families engaged? By incorporating the four below tools into your marketing strategy. 1. Add a Chat Feature to Your School’s Website […]

How Do I Enroll My Child In a New School?

Whether you’re getting ready to enroll your child in a new school or your child’s very first school, the enrollment period should be fun, exciting, and easy for the whole family. Here are a few steps to follow when starting the process: Step 1. Research Schools in Your Area If your child is attending a […]

10 Tips for Improving Your School’s Customer Service

Man and woman shaking hands

Most school leaders aren’t accustomed to thinking about customer service. After all, parents have traditionally enrolled children in their community public schools and “got what they got” in terms of customer service. But with school choice options more prevalent than ever, leaders of all schools must now compete to recruit and retain students and families, […]

You’re Losing Millions! It’s Time to Think Differently

Rows of empty desks

Regardless of the type of school a student attends, their attendance is tied to funding. Whether tuition, grants, scholarships, or funds from State or Federal resources, each student attending school brings increased financial resources to your school or district. From Florida to California and New York to Texas, schools are experiencing declining enrollment and, with […]

Family Network™

"Meet your family ambassadors" with images of different families

Some families will attend a school because they know other families there. Some families stay at a school for the very same reason. One thing is for certain; schools are for families, not just kids. And giving families the ability to connect and network with each other is a service your school should provide because […]

Why K-12 Schools Must Do a Better Job Engaging Families

Photo of family with interest icons around it

Coming from the world of higher ed, we learned the importance of family engagement and the many ways it affects school and student outcomes. For prospective students and families, we all know that engagement drives enrollment. It’s Marketing 101. Driving awareness of everything a school has to offer, showcasing outcomes, and making it easy for […]

The Re-Imagined School Staff Directory

Photo of teacher with her name and information about her

Staff directories at most schools are typically difficult to navigate and offer little more than a list of names and email addresses. They also provide no information to parents about the people educating their children. That’s changed with the ThinK-12 Staff Directory. At ThinK-12, we re-imagined what a school staff directory should be, and built […]

What Do You Believe About School Community?

Three elementary children walking from school to a school bus

The COVID-19 pandemic took the world by storm. Not since the early 20th Century have we seen anything remotely similar. This time, however, it spread much more quickly than the Spanish Flu due to our technological advances. Thankfully, we also had that same technology to continue to educate students. But that came with a cost. […]

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