What the heck is E.G.E™ (Enrollment Geographic Expectation)?

Yellow sign reading, "Slow School Zone"

Enrollment Geographic Expectation (E.G.E.: A school or district’s expectation that families in its geographic area will naturally attend their schools) Most public schools and districts feel they don’t need to market themselves because they have a “built-in” customer base. This is a dangerous position to take. Today, educational opportunities are global, not local. Parents have […]