Marketing to Families

Teen boy smiling as he exits school bus

Marketing has become a significant component of K-12 schools’ strategies to attract and retain students. With the rise of competition among schools and the increasing number of education options available to families, schools must differentiate themselves and promote their offerings. However, there are costs associated with marketing, and schools may wonder if the return on […]

How to Market Your Private School

Exterior of two-story school building

With declining enrollment in schools across the country, many school leaders recognize that hard times are ahead unless they take a new approach to recruiting and retaining students and families. Parents have more choices than ever when selecting a school for their children, making the education market increasingly competitive. Yet very few schools have experience marketing […]

How to Market a Public School

Exterior of brick school building with grass and flowering trees in front

With declining enrollment in schools across the country, many school leaders recognize that hard times are ahead unless they take a new approach to recruiting and retaining students and families. Parents have more choices than ever when selecting a school for their children, making the education market increasingly competitive. Yet very few schools have experience […]

How to Market Your Charter School

Exterior of a school building

With declining enrollment in schools across the country, many school leaders recognize that hard times are ahead unless they take a new approach to recruiting and retaining students and families. Parents have more choices than ever when selecting a school for their children, making the education market increasingly competitive. Yet very few schools have experience […]

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