How Lessons Learned in Higher Ed Help K-12 Schools

Hispanic male wearing cap and gown while holding diploma

High school students and their families today are inundated with emails, texts, and snail mail all sent with one intention: recruitment. As soon as students start taking standardized tests like the PSAT, ACT, SAT, or CLT, colleges and universities begin their marketing campaigns. The ThinK-12 team learned a lot from our work with institutions of […]

Family Engagement for Enrollment and Retention

Mother helping daughter with homework

Educators have long known that increased family engagement results in increased student achievement, fewer disciplinary issues, and higher quality parent-teacher relationships. But the benefits don’t stop there. As schools throughout the country experience declining enrollment and struggle to retain existing students and families, strategic family engagement is emerging as one way to address this challenge. […]